Film Industry: Assessment learner response

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

www: Very balanced, well argued response to Q3
EBI: A bit more specific detail about 'Chicken' or other films.

16/18 A

2) Read the mark scheme for this assessment carefully. Write down the number of marks you achieved for the three questions: _/3; _/6; _/9. If you didn't achieve full marks in a question, write a bullet point on what you may have missed.

1) 3/3
2) 6/6
3) 7/9

> Chicken is a beautifully shot film featuring artistic cinematography. Such films should be

judged on artistic merit rather than profit margins.

3) For Question 2 on the promotion of Chicken, use the mark scheme to identify at least one strategy used to promote Chicken to an audience that you didn't mention in your answer and why it was used. The key lesson from this question was to make specific reference to the CSP in your answer.

Film festival circuit: exposes the film to people that it would appeal to (arthouse fans), building an audience.

4) Now look at Question 3. Using the mark scheme as a guide, write a paragraph arguing that it is NOT important for the British film industry to make social-realist films like Chicken and that it should concentrate on making bigger-budget movies funded by Hollywood studios. If your mark for this question was already top-level, revise David Hesmondhalgh's work on the cultural industries and try to build an aspect of his theory into your paragraph.

Hesmondhalgh describes the cultural industries as a "risky business", and so creating films that appeal to wider audiences will mean less risk and so higher profit.

5) Finally, cover the other side of the debate. Write a paragraph arguing that it IS important for the British film industry to make social-realist films like Chicken and that such films contribute strongly to the social and cultural influence of the industry. You may also consider how they should be funded here. Use the mark scheme to help you with this. Again, if your mark for question 3 was already top-level, use Hesmondhalgh's theory in your paragraph.

Hesmondhalgh's views commodification as creating problems for both the production and consumption of media products. It could be argued that there is danger in creating films exclusively for profit as it perpetuates the problem of certain companies getting underpaid, for example visual effects companies that get locked into an amount after bidding for jobs despite what happens in the actual production.